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For small and medium enterprises, it can feel disheartening when a website doesn’t immediately start bringing in customers. However, websites don’t promote themselves and with more than 1.5 billion websites on the internet, which means making your site stand out might take some professional expertise.

Search Engine Optimisation (SEO) is essentially a continuing marketing process for your website, which ensures it’s attractive to the search engines and therefore getting it noticed by potential customers. Once you’ve implemented SEO strategies onto your site, they can be taken even further, to help make sure site visitors are converted into customers.

Whether you’re a welder in Wakefield or a kennel owner in Kirkintilloch, you need to get your website to the top of the search results of that type of business in your area.

SEO utilises a range of on-page and off-page tools and strategies to maximise visits to your site and conversions once people are there. These tactics allow your site to be viewed favourable by search engines. From high quality content to relevant keywords, you need to utilise all the tools are your disposal.

Though often the most well-known, increased business and sales aren’t the only benefits to a good SEO strategy.

Other benefits include saving on advertising costs. By ensuring your site makes it to the top of search engine results, you don’t need to worry too much about advertising. Your customers will be able to find you easily. You also get to measure your success. When you invest in SEO work, you can see your analytics and find out what’s working and, more importantly, what isn’t. This means you don’t need to waste time, money and resources on things that don’t benefit your business.

On top of that, when your site is ranked highly on the Google results page, it instantly increases the trust of potential clients and makes you look more credible.

Furthermore, a high SEO rank will increase your brand awareness making your business more familiar to any potential customers, so even if they don’t need you right away, they’ll be able to find you when they do. Ranking highly also increases the value of your business.

If you don’t invest in SEO strategy, you’re behind the competitors that do. These tools allow SMEs to compete with even the largest companies in their sector. You’re good at what you do and potential customers should be able to find you.