The Blog

In nearly every business department, monthly and/or yearly reports form among the most important tools for assessing the performance of past strategies and campaigns with which to implement new ideas and make future business decisions.  Likewise, digital marketing reports should form a fundamental aspect of your online marketing activities. They should be used to monitor advertising performance and ROI (Return On Investment), help you make sensible tweaks and changes to user experience and help understand the impact that your communication channels are having on your business. Let’s take a […]

A well-prepared SEO strategy for the Christmas season could mean the difference between succeeding or falling short of your goals over the festive season. Losing visibility, ranking lower on Google and driving away customers with poor content are the last things you want to happen during one of the busiest online shopping periods of the year.  Here, we share some essential Christmas SEO optimisation tips to help you tweak your strategy ahead […]

All online businesses, especially small to medium-sized ones, can benefit from a welcome boost in advertising with PPC (Pay Per Click) marketing campaigns. A successful PPC marketing campaign can yield greater interactions and profits in a shorter time than many other online or local marketing campaigns. It is the ideal method for fast, quality traffic […]

THE ART OF BEING A SOCIAL (MEDIA) BUTTERFLY From big brands to start-ups, every business at some point will embark on a social media campaign, no matter how big or small. And, It’s impossible to have a digital strategy without mentioning “social networks”- from Facebook to Instagram, Twitter to YouTube, one thing is for sure; […]

Search engine optimisation (SEO) is one of, if not, the most important internet marketing methods for growing your online business. It not only supports search engine algorithms in accurately indexing web pages but also enhances user experience. SEO can also greatly increase organic traffic and continuously improve your site’s rating in the SERP (Search Engine […]