The Blog

THE ART OF BEING A SOCIAL (MEDIA) BUTTERFLY From big brands to start-ups, every business at some point will embark on a social media campaign, no matter how big or small. And, It’s impossible to have a digital strategy without mentioning “social networks”- from Facebook to Instagram, Twitter to YouTube, one thing is for sure; […]

With thousands of videos uploaded to YouTube every day, how can you be sure your video stands out from the crowd?  YouTube is the second most used search engine in the world after Google and, for this reason, it has become an indispensable tool for digital marketing and increasing brand awareness. “Five hundred minutes of […]

Search engine optimisation (SEO) is one of, if not, the most important internet marketing methods for growing your online business. It not only supports search engine algorithms in accurately indexing web pages but also enhances user experience. SEO can also greatly increase organic traffic and continuously improve your site’s rating in the SERP (Search Engine […]

Building responsive websites that work across different devices is essential to ensure a good user experience. A study by the Interactive Advertising Bureau and Price Waterhouse Coopers showed that mobile ad spend in the UK overtook desktop for the first time –therefore, having a mobile-friendly website is key to tapping into this growing trend.  What […]

Optimisation can make the difference between e-commerce businesses that thrive and those that don’t. Enhancing a product page for search engines is especially important if you want your products to be noticed.  Below are 8 tips to make sure your product pages are properly optimised.  Put your keywords in the title  One of the most […]