The Blog

Your Website Copy Might Be Killing Sales—Here’s How to Fix It Your website might look great, but if your copy isn’t converting, you’re leaving money on the table. The right words can turn visitors into customers, while the wrong ones can send them running. Let’s break down common website copy mistakes and how to fix […]

Generative AI is a powerful technology that can create content from scratch, such as images, text, music and more… It has many applications in online marketing, such as generating slogans, designing logos, writing copy and more. But does that mean it can replace human creativity? Not quite. Generative AI is a useful tool, but it […]

DIGITAL MARKETING STRATEGIES TO GROW YOUR BUSINESS ONLINE With a myriad of advertising channels and digital marketing tools on the web today, you might not think it is still appropriate to consider emails and newsletters as digital assets. Sadly, you’d be wrong – good old email marketing is still an effective communication channel if you follow a few simple ideas that remain consistent with the rest of your onlinemarketing strategy. What is a newsletter? A newsletter, which we can also call email marketing or direct email marketing is web content sent […]

In nearly every business department, monthly and/or yearly reports form among the most important tools for assessing the performance of past strategies and campaigns with which to implement new ideas and make future business decisions.  Likewise, digital marketing reports should form a fundamental aspect of your online marketing activities. They should be used to monitor advertising performance and ROI (Return On Investment), help you make sensible tweaks and changes to user experience and help understand the impact that your communication channels are having on your business. Let’s take a […]