The Blog

In nearly every business department, monthly and/or yearly reports form among the most important tools for assessing the performance of past strategies and campaigns with which to implement new ideas and make future business decisions.  Likewise, digital marketing reports should form a fundamental aspect of your online marketing activities. They should be used to monitor advertising performance and ROI (Return On Investment), help you make sensible tweaks and changes to user experience and help understand the impact that your communication channels are having on your business. Let’s take a […]

All online businesses, especially small to medium-sized ones, can benefit from a welcome boost in advertising with PPC (Pay Per Click) marketing campaigns. A successful PPC marketing campaign can yield greater interactions and profits in a shorter time than many other online or local marketing campaigns. It is the ideal method for fast, quality traffic […]

THE ART OF BEING A SOCIAL (MEDIA) BUTTERFLY From big brands to start-ups, every business at some point will embark on a social media campaign, no matter how big or small. And, It’s impossible to have a digital strategy without mentioning “social networks”- from Facebook to Instagram, Twitter to YouTube, one thing is for sure; […]

With thousands of videos uploaded to YouTube every day, how can you be sure your video stands out from the crowd?  YouTube is the second most used search engine in the world after Google and, for this reason, it has become an indispensable tool for digital marketing and increasing brand awareness. “Five hundred minutes of […]

It’s impossible to predict your perfect marketing strategy right away. It takes time, audience research and data to inform your business’ future marketing moves. However, that doesn’t mean it has to be guesswork. In fact, it’s crucial that you utilise all the resources you have to avoid wasting time, money and resources on a failing […]