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Social Media marketing is a great way for businesses to set up new leads and, ultimately, increase your return on investment. Social Media marketing in 2017 is a different beast than it used to be. More and more people understand that Facebook, Instagram and Twitter are invaluable tools in reaching your target audience. This guide aims to offer practical, tangible advice to take advantage of these tools and begin implementing them in your own marketing plans.

Use Snapchat
About 10 billion snaps are watched per day by 100 million users. That’s a huge number of people! Snapchat allows users to add a logo or design to their snaps and your business could benefit from these cost-effective interactive marketing tools. It costs around $5 to create a Geofilter for your brand or event.

Get Specific on Facebook
Facebook’s ad manager tool allows you to create an audience based on very specific criteria. One of the more useful of which is the ability to target by Life Events. If your business works with services perfect for weddings, you can ensure you advertise to the recently engaged as they are most likely to be interested in your products.

You can also target people based on a huge number of criteria: from interests, recent behaviour, estimated income, relationship status to education level and many more. You can use these types of filters can help you narrow down your audience so you’re only focusing on people likely to be interested in your services or products.

Make it Look Good
It sounds obvious but you need to ensure your advertisements actually make people want to click through. Make it striking and interesting but still keep your potential customers relaxed enough to actually want to visit your site.

Take Advantage of Remarketing
The most likely people to buy your products are people that have purchased or shown interest in them before. Display items they showed interest in before (by adding to their cart for example) to entice them back to your site. This is a great way to have another chance at converting interest into an actual sale.