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The benefits of SEO on your site cannot be overstated. We aim to give you a guide and show you what our professionals consider with our successful SEO packages.

In 2019, search engines are focusing on evaluating content quality and at the depth and breadth of a website’s content. Sites that provide great depth of knowledge and understanding are ranking higher than those that are slightly weaker in the area. In the past few months, the rankings of sites with quality content have been skyrocketing. This is something you definitely don’t want your business to miss out on.

One of the most important things you need to understand is what people searching for keywords and phrases are actually looking for. It matters that your content is good but even if the content is perfectly written, it might not get seen if it’s not exactly what your audience wants. That just won’t grow your business. It’s becoming increasingly important as ranks are fluctuating to fit with semantic intent. Make sure your content answers any questions your consumers may have and consider making sure any follow up questions they have are covered too.

Prepare for voice search. Experts don’t think it’s quite time for voice search to take over mobile or computer searches but the number of people using their voice assistants is increasing. It’s always good to be prepared for changes and trends in the market, which is why we recommend you work on this now.

Establish your expertise, authority and trustworthiness (known as E-A-T). This can involve working with experts to author content, leverage data from known entities, and ensure credentials and credit are a focus. Make sure that your company is the expert in the field, the firm that journalists come to when looking for more understanding of the subject and emphasise your knowledge of the core subject.

This guide is not exhaustive but it really does show you just how vital it is to adapt your content for a modern and changing algorithm. Our experts are perfectly placed to give you all the tools necessary to help your business thrive.