The Blog

It’s impossible to predict your perfect marketing strategy right away. It takes time, audience research and data to inform your business’ future marketing moves. However, that doesn’t mean it has to be guesswork. In fact, it’s crucial that you utilise all the resources you have to avoid wasting time, money and resources on a failing […]

Customer feedback has always been an important part of any business but thanks to social media, it is more visible than ever. This means the potential impact of both positive and negative reviews has been taken to a whole new level. It’s important for modern businesses to take advantage and use this in their existing […]

If you’re looking for content strategy that works, it’s important both your target audience and search engines love it. A lot of marketers try to focus content on writing for search engines, which results in content that isn’t helpful or interesting. This alienates the people looking at the site and search engine algorithms are sophisticated […]

There are three major things your website requires to outrank your competition: the best content you can produce, a great distribution plan, great site optimisation. When you look almost anything up on google, you’ll be met with hundreds of millions of results. Google digs through this content and finds the most useful so the first […]

The benefits of mobile friendly sites cannot be overstated. More people than ever before use their mobile devices or tablets as their primary way to access the internet. Almost 50% of purchases made online in 2019 are made using a mobile device. That’s a huge number of people that you could be shutting out of […]