The Blog

Marketing is an industry with a history probably going back to Roman times. The aim of the game has always been that you, your company or product stand out. However, as most industries become increasingly crowded and competitive, it’s vital work harder at doing the stand out with a good digital presence.

Digital marketing is so important:

• It’s cost effective
• Guarantees a higher conversion rate
• Opens your business up for growth
• Connects with a mobile audience
• Increases the trust in your brand

However, to reap the benefits, you need an effective digital marketing strategy. This blog aims to give you the advice you need to make a successful digital plan turn into a true strategy.

Firstly, it’s important to ensure your site is mobile friendly and generally easy to use on all devices.

In 2019, over half of all internet traffic came from mobile phone users and, according to google, 63% of searches were made using a phone or other mobile device. Google will start to ignore your site if it performs poorly on mobile devices.

Keep updating your site with a fresh, modern look with all the information a potential customer could need easy to find.

Thinking globally is great but take east advantage of more local opportunities. You may be surprised how many potential customers are searching for what you’re selling. Add your details to listings in your local search directories so local customers find you first – most are free.

Complacency is the enemy of success when it comes to digital marketing. When drafting your initial strategy, be certain that you’re willing to evaluate the outcomes and follow up on new marketing trends in order to improve where necessary. Put aside a couple of hours every month to review what you are doing.

Follow the digital marketing rule of three:

• Keep it simple
• Be consistent
• Always respond to feedback (both good and bad) immediately

Social media is a fantastic marketing tool, but it’s important to add a personal touch too. Many businesses blast their followers with promotional content without considering how to effectively target their customer demographic and build a community. Research suggests that people respond much more positively to companies that offer valuable content and work to connect with their followers rather than using their social media platforms as a billboard.

Social media reviews influence almost 70% of consumers. It’s time to use that to your advantage! Encourage existing clients to leave you reviews and try to maintain a rating of over four stars.

No matter people’s age, profession or purchase preference, almost everyone checks their email on a daily basis. Create a regular newsletter or simple emails with deals, offers and discounts to interact with your target community regularly. But, remember, GDPR is still out there, don’t spam.