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Search Engine Optimisation, better known by the acronym of SEO – is a digital marketing discipline that uses on-site and off-site strategies to drive traffic to your website, based on ranking in popular search engines like Google, Bing and Yahoo. With the growing importance of an online content strategy, it is crucial today to resort to SEO writing in blog posts by using it in the best possible way.

Publishing articles written with SEO-friendly writing on your blog will help you generate a better return on investment (ROI) for your content. This short guide to posting SEO content will help you rank your blog and drive quality traffic to your page in no time!

3 simple steps to effective SEO content writing

1. Article writing topics

Before you start applying search engine optimised content on your blog, you should first find the right topic. 

You could write the most interesting article in the world, but if it has nothing to do with your business or the other content on your blog, you will most likely be disappointed in achieving the desired results. Creating an all-encompassing strategy around content is an important step in building a successful blog and finding ideas that can fall under the umbrella of that strategy is a crucial step in selecting the topics to be covered.

Writing for SEO must be based on Keyword research 

Keyword research is the process of using SEO tools such as SEMrush or the Google Ads keyword planner to better understand keyword trends in your industry. In other words, you will need to use these tools to check how frequently and to what extent people search for specific terms in search engines.

For example, you may find that people search for “best dog food” more often than “cheap dog food”. Which might allow you to write an article like “Best food for Poodles” instead of “Cheapest food for Poodles”.

2. Write SEO-friendly content

We all have a different approach to writing, and there is nothing right or wrong about the technique someone uses when writing a blog article.

Here are some guidelines for writing an optimised article:

Create a frame for the article – With no goal in mind, create a small frame of topics you want to cover in your post. Most articles have an introduction and conclusion with several supportive details in between. The format will obviously depend on your style, topic, but creating a frame will definitely help you keep the right focus.

Introduction – The introduction is one of the most important parts of the article, especially when we consider SEO article writing. From the perspective of SEO blog writing, you should enter the selected keywords (in particular the main keyword) smoothly in the introduction of your article to signal its presence to search engines.

Use titles and subtitles – Using headings for different paragraphs is a great way to quickly communicate something relevant about the topic to search engine crawlers, as well as a great way to improve the readability of the article.

Include internal and external links – Links are an important signal for search engines. When you find yourself writing an article, use internal links (i.e. links to other articles on your site) and external links when necessary. You should link internal pages and resources that are relevant to what is written in your article to help improve the search ranking.

Read, edit and revise – Don’t be afraid to have someone else read your draft so you have some input about it. It might also be helpful to rely on an experienced editor to check your content for both grammatical and syntactic errors. It is much easier to correct errors before the article is published than after.

3. Optimise your post before publishing

Besides the content itself, the title is the second most important thing for the optimisation of the post. It is important to include keywords in the title, preferably at the beginning. Since the title is shown first in the search results, it is also essential to write an appealing one that can entice users to click on it.

The URL is another often underrated element that can significantly improve your ranking. Make sure the keywords are also present in the article URL.

Congratulations! Once the article is published, you will need to spend some time actively promoting it and generating off-site signals to further improve your ranking for the selected keywords.

If you have any questions and need help with specialist Search Engine Optimisation (SEO) and Pay Per Click (PPC) services at affordable prices for your clients. Get in touch with us at https://elevateom.com/contact/