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Nowadays, online shopping reviews will greatly influence a user’s decision on whether or not to purchase a particular product or service. Often, users will make a bee-line for the reviews section for confidence that the product they’re buying is legitimate and of sound quality. 

But, have you ever thought about how to improve your online reviews to consequently grow your business? 

In this short article, we’ll give you some interesting insights into why they are so important for the growth of your business and how to ask for reviews. 

Why use customer reviews to grow your business? 

Having satisfied customers is too precious a resource not to exploit it and consequently increase the growth and success of any business! 

But why are online reviews so important for getting new customers? It is very simple to explain: 

Building Trust 

When a product or service is recommended by one or more people who have actually tried it, potential customers feel calmer and are more likely to buy it. 

Positive reviews that highlight the qualities of your work have a major impact on your professional image. A potential customer reading positive reviews about you will feel more comfortable trusting you. 

Increase Conversion Rate 

Not all users who visit your website are ready to buy right away. They often need to figure out if what you are offering is really right for them. This is why the strategic use of a review can make a significant contribution to pushing the consumer to choose you. 

Customer Insights 

By listening to the opinion of those who use your services, you can collect interesting ideas to improve your work and demonstrate that you are a serious company or professional who knows how to listen to their customers and wants to improve. 

Improve SEO 

They improve SEO if you get positive reviews on different platforms, the SEO of your site will benefit a lot and more customers will be able to find you easily on the internet. It is important to remember to insert the website link in the profile (for example on the Facebook page or Google My Business). 

Tips for increasing your customer reviews 

As we’ve seen, positive reviews are a lifesaver for your business. Let’s have a look at some of the best ways to increase your customer reviews. 

Design a custom template 

One of the best ways you can start getting positive reviews is to be able to contact old customers who have used your company and it must be written in a way that is clear, direct and easily understandable. During the drafting of the email, customers should be treated in a subjective and personal way. It may be useful to add some details that relate to the relationship between the customer and the company in question yet still appeal to a wide number of people – you don’t want to write individual emails! 

Ask to leave a review at the end of their journey 

Asking for a review at the end of the customer journey is certainly a great way to collect the so-called “hot opinions”. Being a time when customers’ enthusiasm is at its peak, it will be easier for them to leave positive reviews. These include a link within them that can be used to direct customers to the place where you want to receive reviews. This function will be used by people to be able to express an opinion about their experience discreetly. 

Offer customers something in exchange 

Another popular strategy is to offer customers an incentive to write a review about your business. This is a very useful way to increase your success and strengthen your relationship with them. 

The most used method is certainly to offer a discount on the next purchase or booking. Both positive and negative reviews will come, but every single piece of feedback is very important to understand what your weaknesses are, and how to improve them. 

Create posts and stay active on social media 

Another way that can lead people to write positive reviews about your company is to stay active on social media. The people who follow the account on social media are generally interested in the products and the brand in question, so it is possible that any customer, after having had a positive experience with the company, will be inclined to leave a positive comment. The post you create has to get people to comment – why not users a question about your product? 

Be present on multiple online platforms 

In addition to website reviews, customers very often expect to find answers to their questions across multiple platforms, such as Google Facebook, TripAdvisor and many more. 

For this reason, it is essential to be present on the main platforms used in relation to your business because you will increase your audience. 

Conclusion 

Reviews are vital in an effective and solid web marketing strategy. Getting reviews from people can be a challenge that requires energy, time, dedication and the desire to improve things. It’s also good to consider that there may be times when things don’t go quite as they should, but that’s not a good reason to give up or throw in the towel – the key to success is consistency and persistence. A good 

thing to do once you start receiving positive reviews is to use them to create new services or new content. 

If you’d like to know more about how to improve your clients digital marketing strategy, get in touch with one of our digital marketing experts at https://elevateom.com/contact/