The Blog

Running your business is difficult enough as it is. Finding the time to do everything you need to do, working out what needs to be prioritised and dealing with emergencies is a real challenge. Add trying to focus on marketing on top of that and you’re overwhelmed!

We all know maintaining contact with your target audience is essential for growth but expecting a small business owner to keep in regular contact with their contacts is not realistic. If you’re looking to bridge the communication gap, regular email newsletters are an time efficient, cost effective way of allowing you to communicate with all of your connections and foster and cultivate great relationships.

We understand that business owners don’t have a lot of time. By utilising templates and using content you’ve probably already written if you’re keeping up with your social media, you can create long-lasting relationships with your clients and your contacts. This is why email newsletters are important. They make sure your clients feel like they matter and are a vital consumer.

Don’t worry, though, you don’t have to be a technical whizz to create a newsletter. There’s a lot of great software out there that’s easy to use and creates beautiful, professional newsletters for your clients.

There are very few marketing tools that allow you to communicate with such a huge number of people in such a cost effective way. This means you get an incredible return on investment when utilising newsletters.

Take advantage of technology that allows you to track the results of your email campaign effectively and in real-time. This is pretty much unique to email newsletters and very unlike most other marketing methods.

Being able to monitor who opened your email and which links they clicked on is hugely valuable as it allows you to determine which prospects are engaging with your content. It also allows you to measure exactly which aspects of your content is proving to be of value to your readers.

Whether you’re running a new business and are looking for tips and tricks or you’re curious about what the benefits of a newsletter are for you website, this thorough guide should have answered any and all questions you may have.