The Blog

DIGITAL MARKETING STRATEGIES TO GROW YOUR BUSINESS ONLINE With a myriad of advertising channels and digital marketing tools on the web today, you might not think it is still appropriate to consider emails and newsletters as digital assets. Sadly, you’d be wrong – good old email marketing is still an effective communication channel if you follow a few simple ideas that remain consistent with the rest of your onlinemarketing strategy. What is a newsletter? A newsletter, which we can also call email marketing or direct email marketing is web content sent […]

THE ART OF BEING A SOCIAL (MEDIA) BUTTERFLY From big brands to start-ups, every business at some point will embark on a social media campaign, no matter how big or small. And, It’s impossible to have a digital strategy without mentioning “social networks”- from Facebook to Instagram, Twitter to YouTube, one thing is for sure; […]

With thousands of videos uploaded to YouTube every day, how can you be sure your video stands out from the crowd?  YouTube is the second most used search engine in the world after Google and, for this reason, it has become an indispensable tool for digital marketing and increasing brand awareness. “Five hundred minutes of […]

Search engine optimisation (SEO) is one of, if not, the most important internet marketing methods for growing your online business. It not only supports search engine algorithms in accurately indexing web pages but also enhances user experience. SEO can also greatly increase organic traffic and continuously improve your site’s rating in the SERP (Search Engine […]