The Blog

You don’t need to be an expert to understand that one of the keys to increasing e-commerce sales is knowing your customers and understanding who they are. However, this data remains useless if it is not used constantly to improve the customer experience. Therefore, really getting to know your users and their needs is valuable.  […]

Increasing organic website traffic is not an easy thing to accomplish but it’s is not impossible – by investing a bit of time and commitment, and a few successful strategies, you’ll generate more traffic in no time.  Let’s take a look at 3 ways we can do this and understand why it’s important to work […]

The short answer – YES! But there are rules (just a few..)  First, let’s clarify the subject of today’s guide.  A PRESS RELEASE is an official announcement sent to news agencies and journalists to inform them of important news or event. Since the purpose is to help journalists compose an article, its title should contain an action word and […]

Online marketing can be incredibly rewarding, but also incredibly frustrating at times. After months of tweaking your webpages, working on key words, and prioritising search engine optimisation, you finally watch your webpage climb the ranks. It is like trying to climb a mountain, and after months of perseverance, and planning, you have done it. You […]

Looks can be deceiving, but that doesn’t generally fly with customers when it comes to a business’s website – if your site isn’t functioning as it should or looking a little outdated, it’s off-putting and could impact your sales or enquires. Whatever your industry or however you trade, your site will always be one of the most important aspects of your business.   It’s vital you show […]