The Blog

The short answer – YES! But there are rules (just a few..)  First, let’s clarify the subject of today’s guide.  A PRESS RELEASE is an official announcement sent to news agencies and journalists to inform them of important news or event. Since the purpose is to help journalists compose an article, its title should contain an action word and […]

Online marketing can be incredibly rewarding, but also incredibly frustrating at times. After months of tweaking your webpages, working on key words, and prioritising search engine optimisation, you finally watch your webpage climb the ranks. It is like trying to climb a mountain, and after months of perseverance, and planning, you have done it. You […]

Looks can be deceiving, but that doesn’t generally fly with customers when it comes to a business’s website – if your site isn’t functioning as it should or looking a little outdated, it’s off-putting and could impact your sales or enquires. Whatever your industry or however you trade, your site will always be one of the most important aspects of your business.   It’s vital you show […]

Take direct response advertising out of the equation to truly meet the needs of your customers.    We’ve all been there. Busy scrolling through photos of dog antics and giant sandwiches, when all of a sudden you’ve signed up for a free twelve week shred plan and are being bombarded with emails about joining a fitter, stronger community. You might open the […]

Blogging is hugely beneficial to any business when it comes to online marketing, but particularly small businesses and start-ups; the key reason being – it gives your search engine rankings a major boost.  The likes of Google and Bing, LOVE fresh, new content – when blogging consistently, you’re giving those search engines more ammo to index your website.   But before you get started on […]