The Blog

No matter what a business does, the most important thing, in terms of marketing success, to determine is your target audience. This allows you to find the most appropriate and effective strategy, tailored to your desired demographic through content, SEO, web design and social media. According to research, people are drawn to marketing that is […]

Social media is a key tenant of marketing activity no matter your business. However, there are so many different approaches and results can vary wildly! There’s no exact science but this blog aims to bring you some important guidelines that can help you find the right balance. One thing you need to consider is who […]

All of us could count ourselves as social media marketers. Whether we’re freelancers, have a side-hustle we share with our friends on Facebook, Instagram and Twitter or you have a page for our business, it counts. Therefore, it makes sense for us to utilise our social media presence in the same way big brands do! […]

It’s impossible to predict your perfect marketing strategy right away. It takes time, audience research and data to inform your business’ future marketing moves. However, that doesn’t mean it has to be guesswork. In fact, it’s crucial that you utilise all the resources you have to avoid wasting time, money and resources on a failing […]

Customer feedback has always been an important part of any business but thanks to social media, it is more visible than ever. This means the potential impact of both positive and negative reviews has been taken to a whole new level. It’s important for modern businesses to take advantage and use this in their existing […]