The Blog

It’s no surprise that selling through social media is BIG business – 30% of online shoppers worldwide say they shop on social media (Big Commerce, 2019).  This is an opportunity to be exploited since nowadays social networks like Facebook and Instagram offer the necessary tools to better attract with your ideal customers and sell your products […]

The short answer – YES! But there are rules (just a few..)  First, let’s clarify the subject of today’s guide.  A PRESS RELEASE is an official announcement sent to news agencies and journalists to inform them of important news or event. Since the purpose is to help journalists compose an article, its title should contain an action word and […]

The loading time of your website is incredibly important to any online business and can make or break your web traffic, and vastly change the level of sales your business converts. We live in an age of instant-gratification, and customers are increasingly impatient. A slow loading webpage can be all it takes for a potential customer to […]

Online marketing can be incredibly rewarding, but also incredibly frustrating at times. After months of tweaking your webpages, working on key words, and prioritising search engine optimisation, you finally watch your webpage climb the ranks. It is like trying to climb a mountain, and after months of perseverance, and planning, you have done it. You […]

At worst, blog content can be a forgotten section of a business website, seldom engaged with, and often overlooked. At best, it has the potential to be a key website feature increasing engagement, widening your audience, and driving sales.   Mastering your blog content is key to ensuring it creates conversions and facilitates business success.   Creating […]