The Blog

When it comes to small business website design, WordPress is often the go-to choice for many aspiring entrepreneurs and novice website designers. With its ease of use, endless customisability, and SEO-friendly features, it’s the ideal platform for creating a website that will help your business stand out from the competition. We’ll look at a few […]

“Having a website is no longer a luxury for small businesses, but a necessity.” In today’s ever-expanding digital landscape and crowded marketplace, having an online presence is essential for any small business to create a firm digital identity, stand out from the crowd and survive. If you’re a small business owner or looking to grow […]

DIGITAL MARKETING STRATEGIES TO GROW YOUR BUSINESS ONLINE With a myriad of advertising channels and digital marketing tools on the web today, you might not think it is still appropriate to consider emails and newsletters as digital assets. Sadly, you’d be wrong – good old email marketing is still an effective communication channel if you follow a few simple ideas that remain consistent with the rest of your onlinemarketing strategy. What is a newsletter? A newsletter, which we can also call email marketing or direct email marketing is web content sent […]

In nearly every business department, monthly and/or yearly reports form among the most important tools for assessing the performance of past strategies and campaigns with which to implement new ideas and make future business decisions.  Likewise, digital marketing reports should form a fundamental aspect of your online marketing activities. They should be used to monitor advertising performance and ROI (Return On Investment), help you make sensible tweaks and changes to user experience and help understand the impact that your communication channels are having on your business. Let’s take a […]

Black Friday Digital Marketing Strategies & Tips The busiest online shopping weekend of the year is upon us – the Black Friday & Cyber Monday rush is among the most important time of the year for online stores. eCommerce and online businesses only have a short window of time to entice shoppers to take advantage […]