The Blog

DIGITAL MARKETING STRATEGIES TO GROW YOUR BUSINESS ONLINE With a myriad of advertising channels and digital marketing tools on the web today, you might not think it is still appropriate to consider emails and newsletters as digital assets. Sadly, you’d be wrong – good old email marketing is still an effective communication channel if you follow a few simple ideas that remain consistent with the rest of your onlinemarketing strategy. What is a newsletter? A newsletter, which we can also call email marketing or direct email marketing is web content sent […]

In nearly every business department, monthly and/or yearly reports form among the most important tools for assessing the performance of past strategies and campaigns with which to implement new ideas and make future business decisions.  Likewise, digital marketing reports should form a fundamental aspect of your online marketing activities. They should be used to monitor advertising performance and ROI (Return On Investment), help you make sensible tweaks and changes to user experience and help understand the impact that your communication channels are having on your business. Let’s take a […]

Black Friday Digital Marketing Strategies & Tips The busiest online shopping weekend of the year is upon us – the Black Friday & Cyber Monday rush is among the most important time of the year for online stores. eCommerce and online businesses only have a short window of time to entice shoppers to take advantage […]

All online businesses, especially small to medium-sized ones, can benefit from a welcome boost in advertising with PPC (Pay Per Click) marketing campaigns. A successful PPC marketing campaign can yield greater interactions and profits in a shorter time than many other online or local marketing campaigns. It is the ideal method for fast, quality traffic […]

THE ART OF BEING A SOCIAL (MEDIA) BUTTERFLY From big brands to start-ups, every business at some point will embark on a social media campaign, no matter how big or small. And, It’s impossible to have a digital strategy without mentioning “social networks”- from Facebook to Instagram, Twitter to YouTube, one thing is for sure; […]