The Blog

As a small business, you might think that the time and effort that goes into writing blogs just can’t be worth it. However, the benefits can be astronomical and blogs might not be as much effort as you think. One major boost is to your search engine optimisation. Search engines love fresh, new content and […]

No matter what a business does, the most important thing, in terms of marketing success, to determine is your target audience. This allows you to find the most appropriate and effective strategy, tailored to your desired demographic through content, SEO, web design and social media. According to research, people are drawn to marketing that is […]

Experts estimate that by 2028, 50% of all retail sales will happen online. This means it is more vital than ever to ensure your website is attracting your potential customers, achieving sales and retaining long-term, loyal fans of your brand. If your site is currently more of a brochure, it might be worth starting to […]

All of us could count ourselves as social media marketers. Whether we’re freelancers, have a side-hustle we share with our friends on Facebook, Instagram and Twitter or you have a page for our business, it counts. Therefore, it makes sense for us to utilise our social media presence in the same way big brands do! […]

It’s impossible to predict your perfect marketing strategy right away. It takes time, audience research and data to inform your business’ future marketing moves. However, that doesn’t mean it has to be guesswork. In fact, it’s crucial that you utilise all the resources you have to avoid wasting time, money and resources on a failing […]