The Blog

Experts estimate that by 2028, 50% of all retail sales will happen online. This means it is more vital than ever to ensure your website is attracting your potential customers, achieving sales and retaining long-term, loyal fans of your brand. If your site is currently more of a brochure, it might be worth starting to […]

All of us could count ourselves as social media marketers. Whether we’re freelancers, have a side-hustle we share with our friends on Facebook, Instagram and Twitter or you have a page for our business, it counts. Therefore, it makes sense for us to utilise our social media presence in the same way big brands do! […]

It’s impossible to predict your perfect marketing strategy right away. It takes time, audience research and data to inform your business’ future marketing moves. However, that doesn’t mean it has to be guesswork. In fact, it’s crucial that you utilise all the resources you have to avoid wasting time, money and resources on a failing […]

If you’re looking for content strategy that works, it’s important both your target audience and search engines love it. A lot of marketers try to focus content on writing for search engines, which results in content that isn’t helpful or interesting. This alienates the people looking at the site and search engine algorithms are sophisticated […]

There are three major things your website requires to outrank your competition: the best content you can produce, a great distribution plan, great site optimisation. When you look almost anything up on google, you’ll be met with hundreds of millions of results. Google digs through this content and finds the most useful so the first […]