The Blog

These days, anyone can create a website, but only a few can boast a truly effective website. What does an “effective website” mean and what are the characteristics that distinguish it from an “ineffective” one?  In this article, we will try to provide you with some simple, but useful information which you can use to benchmark whether your site […]

Search Engine Optimisation, better known by the acronym of SEO – is a digital marketing discipline that uses on-site and off-site strategies to drive traffic to your website, based on ranking in popular search engines like Google, Bing and Yahoo. With the growing importance of an online content strategy, it is crucial today to resort to SEO […]

5 TIPS to improve your Local SEO Mastering how to get on the first page of Google is the ultimate goal for most companies. But more important than ranking first overall, is to appear first, locally. That is why Local SEO and Google’s Local algorithm are increasingly important and ways to improve local SEO should be your main […]

Increasing organic website traffic is not an easy thing to accomplish but it’s is not impossible – by investing a bit of time and commitment, and a few successful strategies, you’ll generate more traffic in no time.  Let’s take a look at 3 ways we can do this and understand why it’s important to work […]

Creating a website means creating a point of reference for customers and visitors, so, having an outdated website means losing out on valuable opportunities and in the worst-case scenario creating damage to the image of your brand.  An outdated site, lacking information and without interesting and updated content will lead users to leave, changing the perception they had of your […]