The Blog

Search Engine Optimisation, better known by the acronym of SEO – is a digital marketing discipline that uses on-site and off-site strategies to drive traffic to your website, based on ranking in popular search engines like Google, Bing and Yahoo. With the growing importance of an online content strategy, it is crucial today to resort to SEO […]

As of 2020, Instagram is a social media platform with over 1 billion users. This makes it the ideal place to build recognition of your brand and generate sales. Instagram marketing should be at the forefront of any business’ social media marketing strategy, especially with Instagram shopping adding a whole new arena for sales to […]

Take direct response advertising out of the equation to truly meet the needs of your customers.    We’ve all been there. Busy scrolling through photos of dog antics and giant sandwiches, when all of a sudden you’ve signed up for a free twelve week shred plan and are being bombarded with emails about joining a fitter, stronger community. You might open the […]

Blogging is hugely beneficial to any business when it comes to online marketing, but particularly small businesses and start-ups; the key reason being – it gives your search engine rankings a major boost.  The likes of Google and Bing, LOVE fresh, new content – when blogging consistently, you’re giving those search engines more ammo to index your website.   But before you get started on […]

Over the last fifteen years, social media has played a huge role in the language of marketing. Fax numbers have been replaced by handles on email signatures, and a quick post to keep clients up to date with company news or share product information, has transformed into a full-time role.   Consumer behaviour has influenced how, when, and […]