The Blog

No matter what a business does, the most important thing, in terms of marketing success, to determine is your target audience. This allows you to find the most appropriate and effective strategy, tailored to your desired demographic through content, SEO, web design and social media. According to research, people are drawn to marketing that is […]

Social media is a key tenant of marketing activity no matter your business. However, there are so many different approaches and results can vary wildly! There’s no exact science but this blog aims to bring you some important guidelines that can help you find the right balance. One thing you need to consider is who […]

Experts estimate that by 2028, 50% of all retail sales will happen online. This means it is more vital than ever to ensure your website is attracting your potential customers, achieving sales and retaining long-term, loyal fans of your brand. If your site is currently more of a brochure, it might be worth starting to […]

All of us could count ourselves as social media marketers. Whether we’re freelancers, have a side-hustle we share with our friends on Facebook, Instagram and Twitter or you have a page for our business, it counts. Therefore, it makes sense for us to utilise our social media presence in the same way big brands do! […]