The Blog

A well-prepared SEO strategy for the Christmas season could mean the difference between succeeding or falling short of your goals over the festive season. Losing visibility, ranking lower on Google and driving away customers with poor content are the last things you want to happen during one of the busiest online shopping periods of the year.  Here, we share some essential Christmas SEO optimisation tips to help you tweak your strategy ahead […]

Black Friday Digital Marketing Strategies & Tips The busiest online shopping weekend of the year is upon us – the Black Friday & Cyber Monday rush is among the most important time of the year for online stores. eCommerce and online businesses only have a short window of time to entice shoppers to take advantage […]

All online businesses, especially small to medium-sized ones, can benefit from a welcome boost in advertising with PPC (Pay Per Click) marketing campaigns. A successful PPC marketing campaign can yield greater interactions and profits in a shorter time than many other online or local marketing campaigns. It is the ideal method for fast, quality traffic […]

THE ART OF BEING A SOCIAL (MEDIA) BUTTERFLY From big brands to start-ups, every business at some point will embark on a social media campaign, no matter how big or small. And, It’s impossible to have a digital strategy without mentioning “social networks”- from Facebook to Instagram, Twitter to YouTube, one thing is for sure; […]

With thousands of videos uploaded to YouTube every day, how can you be sure your video stands out from the crowd?  YouTube is the second most used search engine in the world after Google and, for this reason, it has become an indispensable tool for digital marketing and increasing brand awareness. “Five hundred minutes of […]