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As of 2020, Instagram is a social media platform with over 1 billion users. This makes it the ideal place to build recognition of your brand and generate sales. Instagram marketing should be at the forefront of any business’ social media marketing strategy, especially with Instagram shopping adding a whole new arena for sales to take place.  

Here are a few things to consider when creating social media for business to ensure your business is making the most of its Instagram presence. 

What are the most popular images on Instagram? 

Instagram is primarily a visual medium. This means crafting great visuals should be key to your business Instagram strategy.  

A great Instagram post will have a few key features. Images should be well framed and taken with a good camera (this could be a DSLR, but a good smartphone camera will also do the trick). Saturated images perform better, and this can be achieved through basic editing using photoshop, VSCO, Canva, or even Instagram’s own editing tools. The images that are going to be the most successful are the ones that are personal to your business.  

When crafting an Instagram post, you should consider your business and your customer base, and tailor what you post to their interests. This is how you can drive engagement and increase your sales. 

Surprisingly, the most popular posts on Instagram tend to be videos, which get far more engagement than a photo post. Crafting short, engaging videos can be a great way to promote your business. Always remember to use captions, as Instagram videos are muted by default, and the first few seconds should be the most attention-grabbing. Short and sweet videos with a clear message are excellent Instagram marketing tools. 

How do I get more people to see my business’ Instagram posts? 

Instagram is an excellent platform to build a bigger audience for your business. When used effectively, it is a quick and effective method to increase your customer base, and push sales. One of the main ways to do this is through Instagram advertising, which is one of the most common online marketing strategies today. When designing your Instagram ads, make sure to put as much care and thought into these posts as your non-sponsored business posts, and prioritise customer engagement.  

Another key feature of Instagram is the use of hashtags, which can help push your account to users who might not have seen it otherwise. Why not consult some of Instagram’s most popular hashtags and try to incorporate the ones that match your brand into your posts.  

You may not have yet given it a thought, but do not underestimate the power of influencer marketing. A well-matched brand deal will gain you a whole new audience, led by a trusted source of information. Influencer marketing can often feel more organic than traditional advertisements and can therefore be a very effective sales driving force in your online marketing strategy.