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The benefits of social media for a business are hard to overstate. Whether you run a small shop or a huge multi-national business, social media is still vital for your business. These platforms allow you to connect with customers and potential clients and increase awareness of your brand.

If someone doesn’t know your business exists, how can they become a client? Of course, the answer is they can’t! Social media can boost your visibility to a wide audience. Plus, it’s free! This is a cost effective marketing tool that every business can benefit from.

Make sure you have a strategy in place so that you’re utilising social media effectively and properly. Do you need to exclusively focus on local people or are you looking for an international audience? These are questions you need to ask while creating your social media plan.

It’s important that you allow your company’s personality shine through. People aren’t receptive to bland, corporate posts any more! Decide whether you want to be casual and fun or more formal and friendly. No matter what, keep it professional but keep in mind that you’re allowed to show that you’re a real person, not a corporate robot!

Look for ways to show your potential clients and customers that you’re a real leader in your sector. Use your social media to communicate your authority and give them confidence in your skills and ability.

Social media platforms are always evolving and giving you new ways to engage with your potential customers so make sure you take advantage. Hold a question and answer session on instagram live. This can double as a way to show your clients you know exactly what you’re talking about.

Develop a reputation for being quick and effective in terms of customer service. If there’s a problem, talk directly to the consumer and go out of your way to be receptive, positive and make your client feel heard.

Social media is a vital and unavoidable part of running a business. However, it doesn’t need to be stressful to manage. This guide aims to give you the tools to get started.