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The benefits of mobile friendly sites cannot be overstated. More people than ever before use their mobile devices or tablets as their primary way to access the internet. Almost 50% of purchases made online in 2019 are made using a mobile device. That’s a huge number of people that you could be shutting out of your business by not having a website that is inviting to all users.

A well-executed responsive website design will ensure that navigation and images adapt well to the mobile experience. On mobile, the text becomes even more important because of the limited space available. When writing content for your mobile site, strive to be concise, purposeful, and readable with headers and callouts to help your reader quickly navigate your site’s information. Remember to keep your calls to action especially prominent on mobile with easy-to-read buttons or call outs.

In addition to just being generally frustrating, not having a mobile friendly site can negatively affect your website’s SEO ranking. This means that even the people trying to find you on a computer won’t necessarily be able to find you. Most companies aren’t willing to throw away an audience of 50% of buyers but even if you were, this negative effect on your ranking can cause you to lose other customers too.

Create a streamlined and consistent experience across all devices by ensuring your mobile site looks fantastic! This allows your brand to be instantly recognisable and more likely to complete conversions.

Mobile friendliness is great for your business. No ifs ands or buts. Using a mobile friendly, responsive web design can increase your search engine rankings by 77.59% according to one study. Making your site attractive allows mobile users to stay on longer, which makes them more likely to follow on your call to action.

Don’t miss out on the opportunity to grow your business and don’t throw away vital clients. Adapt to the changing world and use all the tools at your disposal to make your organisation as appealing as possible.