The Blog

Your Website Copy Might Be Killing Sales—Here’s How to Fix It

Your website might look great, but if your copy isn’t converting, you’re leaving money on the table. The right words can turn visitors into customers, while the wrong ones can send them running. Let’s break down common website copy mistakes and how to fix them to boost conversions.

1. You’re Talking About Yourself Too Much

The Problem: Visitors don’t care about your company’s history as much as they care about how you can solve their problem. If your homepage is all about you, you’re losing potential sales.

The Fix: Make your copy customer-focused. Instead of “We’ve been in business for 10 years,” say, “Helping businesses like yours grow for over a decade.” Address their needs first.

2. Weak or Confusing Headlines

The Problem: Your headline is the first thing people read, and if it doesn’t grab attention, they’ll bounce. A vague, generic, or overly clever headline can lose potential buyers.

The Fix: Make your headline clear, benefit-driven, and engaging. Instead of “Revolutionizing Digital Solutions,” say, “Get More Sales with a Website Built to Convert.”

3. No Clear Call to Action (CTA)

The Problem: If visitors don’t know what to do next, they’ll leave. A weak or missing CTA means lost opportunities.

The Fix: Use strong, clear CTAs like “Get a Free Quote,” “Start Your Free Trial,” or “Shop Now.” Make sure they stand out visually on the page.

4. Too Much Jargon

The Problem: Industry-specific terms or buzzwords might sound impressive, but they often confuse or alienate potential customers.

The Fix: Keep it simple. Write as if you’re explaining to a friend. Instead of “Leverage agile methodologies for synergistic outcomes,” say, “We help you grow your business with smart, simple solutions.”

5. Lack of Social Proof

The Problem: People are skeptical. If they don’t see evidence that others trust your business, they might hesitate to buy.

The Fix: Include testimonials, reviews, case studies, or logos of clients you’ve worked with. A simple “500+ happy customers” statement can build trust.

6. Overwhelming Blocks of Text

The Problem: If your website is a wall of text, visitors will skim—or worse, leave. Long, unbroken paragraphs make information hard to digest.

The Fix: Break up text with bullet points, subheadings, and short paragraphs. Make it scannable so visitors get the key points fast.

7. Not Addressing Pain Points

The Problem: If your copy doesn’t acknowledge the problems your audience faces, they won’t feel compelled to act.

The Fix: Highlight their struggles and position your product/service as the solution. Example: Instead of “We offer marketing services,” say, “Struggling to get leads? We’ll help you attract the right customers.”

8. Forgetting SEO

The Problem: If your website copy isn’t optimised for search engines, you’re missing out on organic traffic.

The Fix: Use keywords naturally, include relevant headings, and write for both people and search engines. Example: Instead of “Great Websites for Business,” optimize with “Affordable Website Design for Small Businesses.”

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Final Thought: Copy That Converts = Sales That Grow

Your website copy should speak to your audience, answer their questions, and guide them to take action. If your site isn’t selling, it might not be your product or services—it could be your words.

Let’s fix that. Get high-converting website copy that turns visitors into customers.

Call us on 0800 69 06 009 or reach out today – ElevateOM.com