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Optimisation can make the difference between e-commerce businesses that thrive and those that don’t. Enhancing a product page for search engines is especially important if you want your products to be noticed. 

Below are 8 tips to make sure your product pages are properly optimised. 

Put your keywords in the title 

One of the most important elements is that of the page title tag. If you type a keyword into Google, you will notice that most of the results will have the keyword in the title tag. To have the best possible title, make sure you do your research on the best search keyword to use for the product/s, perhaps with the help of the AdWords Keyword Tool. 

Use the Meta Tag Description 

What is a meta tag description? A meta description tag is a snippet used to summarise a web page’s content. Search engines sometimes use these snippets in search results to let visitors know what a page is about before they click on it. 

If you do a Google search for any keyword, you will notice the search results typically displaying descriptions that have the keyword. For the best SEO results, you need to use the product keywords in the description. 

An important aspect of this tag is to make sure that you have a unique description tag for each product page. Do not duplicate these tags. 

Use the Meta Alt Tag in product images 

What is alt tag? They are used within an HTML code to describe the appearance and function of an image on a page. 

The alt tag for the image tells search engines what it really is. Use this alt tag as an opportunity to insert a keyword to optimise the specific product page. 

Enter keywords in the URLs 

A key element for search engine optimisation is the real URL, that is, www.domainname.com/keyword. You need to enter the most important keywords in the product page URLs. 

Why are keywords important? Basically, it can help users understand what a page is about. 

If you are doing a Google search for a keyword for a product, look at the URL of a page in the search results. It will likely find the keyword/s that is most relevant within the URL string. 

Robust product descriptions 

As much as it’s true that content is king for SEO, many e-commerce sites don’t use proper descriptions of their products, such as what it is, how it works, and the main points consumers need to know. Importantly, don’t write product descriptions just for the search engine. Write the descriptions to give “help” to consumers. Use keywords if necessary. 

Create your link to the product page 

Building content and links are very important for SEO. It is therefore important that product pages have links pointing to them. They not only help that specific page but your whole website. 

There are a lot of websites or bloggers who point to other sites. For example, if the site sells football jerseys, you can link to football bloggers. 

Display social network buttons 

Social media activity positively affects search engines. Make sure you have share buttons on each product page to allow users to share and distribute the product. Pinterest, for example, allows users to post a photo while linking to that image’s source. Make sure each product page has social media sharing buttons. 

Use reviews 

Another way to help the product page work in search engines is to use user-created content, such as SEO product reviews. The best example of effective reviews is Amazon.com, which uses them not only to help consumers but also for SEO purposes. 

Conclusion 

As you can see, following SEO best practices to optimise your product pages will ensure more potential clients access your particular product pages and have the confidence to click through to a sale. 

If you’d like to discuss helping your clients with their e-commerce website and digital marketing strategy, get in touch with one of our digital marketing experts at https://elevateom.com/contact/