The Blog

These days, anyone can create a website, but only a few can boast a truly effective website. What does an “effective website” mean and what are the characteristics that distinguish it from an “ineffective” one?  In this article, we will try to provide you with some simple, but useful information which you can use to benchmark whether your site […]

Search Engine Optimisation, better known by the acronym of SEO – is a digital marketing discipline that uses on-site and off-site strategies to drive traffic to your website, based on ranking in popular search engines like Google, Bing and Yahoo. With the growing importance of an online content strategy, it is crucial today to resort to SEO […]

You don’t need to be an expert to understand that one of the keys to increasing e-commerce sales is knowing your customers and understanding who they are. However, this data remains useless if it is not used constantly to improve the customer experience. Therefore, really getting to know your users and their needs is valuable.  […]

5 TIPS to improve your Local SEO Mastering how to get on the first page of Google is the ultimate goal for most companies. But more important than ranking first overall, is to appear first, locally. That is why Local SEO and Google’s Local algorithm are increasingly important and ways to improve local SEO should be your main […]